Welcome to VITA Barre!

At VITA Barre, we are dedicated to empowering you to be stronger, healthier, happier, and more confident in your workout and performance. Our handcrafted dance and fitness equipment is designed to help you achieve your fitness goals with quality and durability that you can trust.

Our Story

Founded in 2009 as Vita Vibe, our company has a rich history of producing top-quality ballet barres and barre fitness equipment. In 2020, we proudly became VITA, Inc. (d/b/a VITA Barre), and have since continued our commitment to excellence from our home in Greenville, SC.

As Larry closed up shop for the day, he noticed his workbench littered with spare parts. His powder coating shop located in Greenville, SC, coated every kind of metal part a customer needed. As he glanced around the shop, one particular part caught his eye. The shape reminded him of something he had seen on eBay when he stumbled across a listing for a ballet barre. We’re not sure why that stuck out to him that day, but an idea began to take shape in his mind.

After making his first ballet barre, Larry listed it on eBay. To his surprise (and delight), within an hour, he heard the familiar new email chime, and he had his first customer. Over the next few days, he made five more, which sold in a matter of hours, then ten more, which also sold quickly. A new ballet barre company, Vita Vibe, was born.

No one expected this new company to be successful out of the gate, and they set an aggressive (at the time) goal to sell eight metal barres a day. But month over month, year over year, they beat their numbers—customers were loving their VITA barres and were telling their friends.

Then customers started requesting wood barres, something the company had resisted for years due to the extreme amount of wood dust floating around the facility. VITA decided to add high- quality woods to their material repertoire, and sales began to take off.

Resisting the urge to offshore manufacturing, the leadership determined that VITA’s products would be made in the U.S.A. out of the highest quality woods and materials so that customers could depend on their VITA product to perform with them every day for a lifetime.

What was considered by most businesses to be one of the worst years in recent history, with VITA’s ingenuity, became an opportunity. Creativity and innovation had saved the day, and toward the end of 2020, Larry passed the reigns to David Chapman to take VITA to the next level.

Our Mission and Vision

Mission: As a producer of handcrafted dance and fitness equipment, we empower you to be stronger, healthier, happier, and more confident in your workout and performance.

Vision: To see every body healthy, strong, happy, and confident, VITA aspires to be the preferred provider of dance, fitness, and mobility products, made accessible for all so that we enrich our customers' lives while serving them with unprecedented care.

Our Products

We specialize in creating handcrafted ballet barres and barre fitness equipment tailored for studios, gyms, and individual consumers. Our products are designed to help owners expand their exercise routines and attract new members, and to enable individuals to train effectively in the comfort of their own homes.

Why Choose VITA Barre?

Handcrafted Quality: Made in the U.S.A. with attention to detail

Durable and Warrantied: Built to last, with warranties to ensure your investment

Extensive Selection: The largest range of ballet, barre, and fitness products, many available for same-day shipping

Customizable Solutions: Offering customizable and made-to-order products to meet your unique needs

Exceptional Customer Experience: Committed to providing outstanding service to every customer

Our Core Values

Our company is built on a foundation of core values that guide our interactions and business practices:

• Respect - Always listen to and value the perspectives of others, practicing dignity and professionalism.
• Trustworthiness - Always pursue the way of integrity, following through on promises regardless of cost or benefit.
• Excellence - Always bring your best to work every day, striving to deliver beyond the status quo.
• Safety - Always choose the path that protects yourself and others from danger, risk, or injury.
• Problem Solving - Always pursue new solutions, bringing fresh ideas to make a better world for those around us.
• Others-minded - Always put relationships first, being quick to offer support, and consider their needs more important than your own.
• Teamwork - Always think like a team player, collaborating to create the best outcome for all.

These values shape how we engage with each other, our customers, and our suppliers.

Our Community

We are proud supporters of St. Jude Children's Research Hospital, contributing to the incredible work they do for children and families in need. VITA also supports various local, regional, and national dance organizations across the country.

Join Us on Our Journey

We invite you to join us on our journey to promote health, strength, happiness, and confidence through high-quality dance and fitness equipment. Explore our products and discover how VITA Barre can enhance your workout and performance experience.